Audi Abandons Naming Scheme That Gave Even Numbers to EVs

Audi is making a significant shift in its branding strategy. However, this approach has been discontinued after just two years. In the United States, buyers may now see a more familiar naming system.

The company initially used even numbers for electric vehicles (EVs) and odd numbers for gasoline-powered models. Audi Abandons Naming Scheme That Assigned Even Numbers to EVs to simplify its vehicle identification process.

Let’s explore why Audi made this decision, what it means for buyers, and how it affects the future of Audi’s model lineup.

What Led To Audi’s Change In Naming Strategy?

Audi Abandons Naming Scheme due to feedback from customers and dealerships. However, confusion arose as customers struggled to understand the new naming system. Initially, the automaker’s strategy seemed like an efficient way to differentiate electric and gas-powered vehicles.

Audi decided to return to its previous method of assigning numbers based on vehicle size, with the “e-tron” name reserved for electric models and “TFSI” for gas-powered cars.

Audi’s commitment to simplifying its naming convention comes after realizing that a clearer and more familiar structure could help buyers. For example, the electric A4 e-tron was set to replace the traditional A4, while gas-powered models like the A5 and A6 were to follow a similar pattern. This shift in naming will now bring more consistency to their lineup.

How Will The Change Affect Future Audi Models?

Now that Audi has abandoned its naming scheme that assigned even numbers to EVs, the company will continue to use the “e-tron” name for all-electric vehicles, including the A6 e-tron and Audi Q6 e-tron. This strategy ensures that Audi remains consistent with its previous naming scheme while still emphasizing its commitment to electric mobility.

Gas-powered models will feature the familiar TFSI tag, which helps customers easily identify the type of powertrain under the hood. Audi’s decision to stick with a more straightforward approach will simplify the car-buying process.

The biggest impact on car buyers will be the clarity provided by the new system. Prospective buyers will no longer need to navigate the confusion of odd or even numbers.

Impact On The New Audi A5 And A6 Models

The upcoming new Audi A5, initially thought to replace the A4, is still expected to carry the A5 name. This change will help buyers identify these models more easily without worrying about which powertrain is used. Meanwhile, the 2025 Audi A6 will keep its traditional name instead of adopting the A7 title as originally planned.

Both the 2025 A5 and the new Audi A6 models will continue to feature distinct variations, such as sport backs and sedans, but the confusion caused by the previous naming convention will now be avoided.

What Does It Mean For Audi’s Electric Vehicles?

For Audi’s electric vehicles, the Audi Abandons Naming Scheme That Assigned Even Numbers to EVs does not mean any drastic changes in the cars themselves. For instance, the upcoming A6 e-tron will retain its name, and new electric models will follow a similar path. The brand’s electric lineup will still feature the “e-tron” tag to indicate which models are powered by electricity clearly.

By sticking with the “e-tron” naming convention, Audi continues to promote its future-focused vision without complicating the identification of different models. Audi aims to provide a clear distinction between its traditional combustion engine vehicles and its growing electric vehicle range.

Conclusion

Audi’s commitment to enhancing the car-buying experience is clear, and this decision reflects their willingness to listen to customer feedback. This change makes Audi’s model lineup more straightforward to navigate for car buyers.

While the brand initially hoped that the odd-even naming system would help distinguish its vehicles, it now recognizes the need for simpler naming conventions. In conclusion, Audi Abandons Naming Scheme That Assigned Even Numbers to EVs, aiming to provide greater clarity for customers.