
Hyundai and Genesis have promised not to raise their car prices in the United States until June 2, 2025. It is part of their new Customer Assurance programs, helping buyers feel more confident. With recent news about a 25% tariff on vehicles from South Korea, prices may soon rise.
This blog explains how the Hyundai Genesis No Price Hike plan helps buyers avoid rising costs and make confident decisions.
The price hold is Hyundai and Genesis’ way of keeping things fair during a time when vehicle costs could rise fast. While other automakers like Ford and Stellantis offer discounts or employee pricing, Hyundai and Genesis are keeping MSRP locked.
Hyundai (including its 2024 Hyundai Elantra model) launched its Customer Assurance program on April 4, 2025. CEO José Muñoz said the company understands that shoppers are worried about possible cost changes, and this move is meant to provide stability.
The brand also saw its strongest March sales in the US, and this plan helps them keep that momentum going by offering steady pricing during an uncertain time.
Genesis, Hyundai’s luxury brand, introduced its version called “Genesis Cares.” This program also keeps prices stable until June 2, 2025. CEO José Muñoz explained that customers deserve some certainty as prices in the market may shift due to new tariffs.
Genesis is using this program to show it values American buyers, with a commitment to long-term service, vehicle value, and dependable pricing that helps people plan better when shopping.
The US government recently announced a new 25% tariff on some imports from South Korea, including cars. These tariffs could raise vehicle prices by thousands of dollars in the coming months.
It is why Hyundai and Genesis (such as its Genesis Electrified GV70 model) locking prices is a big deal. Their decision gives you a clear window to act before those increases take effect.
Hyundai is not just holding prices; it is also expanding operations in the U.S. It recently opened a $12.6 billion Metaplant in Georgia. This plant is the largest manufacturing project in the state’s history and aims to build up to 500,000 vehicles each year.
Hyundai also announced a $21 billion investment to boost US operations, which includes electric vehicle production and improving supply chains to serve American buyers better.
Hyundai’s new 2025 IONIQ 5 now comes with a Tesla-style NACS port and a range of up to 318 miles. Production began at the Georgia plant in October.
The bigger IONIQ 9 SUV, with three rows and more cargo space than the Kia EV9, is also being launched soon. It will feature up to 335 miles of range and a large 110.3 kWh battery, giving buyers better electric options at fair prices.
Along with fixed pricing, Hyundai is also offering great lease deals. Right now, the 2025 IONIQ 5 is available with monthly payments starting at just $199. These kinds of offers add more value during the price lock period.
For anyone planning to buy a Hyundai or Genesis vehicle, now is a great time to act. Prices are stable until June 2, and after that, they may rise quickly due to tariffs. This price lock gives you the chance to shop smarter before changes arrive.
The Hyundai Genesis No Price Hike offer is a timely opportunity for buyers to secure value before potential increases hit the market. Act now to take advantage and lock in your next vehicle at today’s price before June arrives.